Focus on your best sellers
This might seem like an obvious tip, but fashion marketers are often tempted to hop on new trends or new styles they have coming out. While these can be successful strategies, as well, never forget who the real stars are. After all, your best sellers are deemed “best sellers” for a reason!

Instill DEAL FOMO as often as possible
Okay, “Deal FOMO” may be a term I just made up, but it is truly a thing! If one of your favorite brands is running a 50% off sale, handing out free shipping, or including a surprise gift with your next purchase, you DO NOT want to miss out on the opportunity to take advantage of these special offers.


Create style guides
Being in the fashion marketing industry, pairing shoes, clothing, and accessories might feel like an easy and natural thing to you. However, your audience likely does not have the same level of fashion ease. To help your shoppers look their best, create style guides. These will not only serve as helpful, educational tools for shoppers—they will also be great tools to use on your websites, email marketing campaigns, and social ads. With all the potential uses, creating some well-put together style guides is definitely worth the effort!


Use video whenever possible
It is not secret that video is hot, hot, hot. Marketers who use video grow revenue 49% faster than those who do not! So if you are not using video, then get on the video marketing train! There are so many ways to use video in the fashion world. Whether it be modeling your best sellers, showing off your Summer collection, or giving a sneak peak into a new line. Video marketing can be helpful for social media ads, your website, email marketing campaigns, and the list goes on.

Remarket EVERYWHERE
If you are not using the power of remarketing, YOU NEED TO BE! Why? Because remarketing allows you to capture recent visitors who left for some reason or another. Whether that’s an abandoned shopping cart, a blog drop-off, or a new visitor who did not explore your new line of summer sandals, those users are opportunities. Remarketing is an effective way to say, “Hey there! Remember me? Come on back, and I’ll show you exactly what you want 


Launch a social contest
Social media contests are a great way to get your audience involved with your brand. They can also be critical in expanding your reach to a new set of potential customers. A contest can be as simple as tagging a few friends, sharing your post, or using your branded hashtag. Or, you could make it more complex, like the one below, which requires you to make a purchase to enter.

Run compelling email marketing campaigns
Email marketing is a critical tool for any fashion marketer. Make sure you have a robust email campaign strategy in place to regularly communicate with leads about special offers, sales, new styles, or popular items that are back in stock. Automating your email flow tied to specific behavior will help improve relevancy; For instance, if someone completes a certain purchase that leads you to believe they would be interested in a specific upsell, then enter them into an email flow that prompts that purchase.


A/B Test ad copy, email subject lines, and other content
A/B testing is a great way to take your fashion marketing strategy to a new level of success. Running A/B tests is a simple and effective way to determine what resonates best with audience members. While you should A/B tests several components of a campaign, make sure to focus on one component at a time. For instance, A/B test your email subject lines to see which gets the best open rates. Once you’ve found a winner, then A/B test the video thumbnails in your email to see which one is clicked on most.

10 Tradeshow Tips for Booth Designers and Brands
Tradeshows offer a unique opportunity for businesses to showcase their products and services, network with industry peers, and attract potential customers. However, with numerous booths vying for attention, it's crucial to have a standout booth design that leaves a lasting impression on visitors. Whether you're a seasoned booth designer or a brand preparing for your first tradeshow, these ten tips will help you create an engaging and successful booth that draws in crowds and generates valuable leads.

1. Define Your Objectives Before you start designing your booth, clearly define your objectives for the tradeshow. Are you launching a new product, raising brand awareness, or looking for potential partners? Understanding your goals will guide your design choices and ensure your booth communicates the right message to visitors.

2. Know Your Target Audience Knowing your target audience is essential to create a booth design that resonates with potential customers. Consider the demographics, interests, and pain points of your target market, and tailor your booth's aesthetics and messaging accordingly. Appealing to your audience's preferences will increase engagement and interest.

3. Emphasize Brand Identity Consistency is key when it comes to brand identity. Ensure your booth design reflects your brand's color scheme, logo, and overall personality. This cohesive approach helps visitors recognize and remember your brand long after the tradeshow has ended.

4. Keep It Clean and Inviting A cluttered booth can be overwhelming and deter visitors from exploring further. Focus on a clean and inviting design that encourages people to step inside. Use eye-catching graphics and lighting to draw attention to your key messages and products.

5. Interactive Elements Engagement is essential to leave a lasting impact on tradeshow attendees. Incorporate interactive elements into your booth design, such as touchscreens, product demonstrations, or interactive games. These experiences create memorable interactions that set your brand apart.

6. Utilize Technology Integrate technology into your booth design to showcase your products and services in innovative ways. Virtual reality, augmented reality, or interactive displays can elevate the overall visitor experience and make your booth a standout attraction.

7. Focus on Functionality While aesthetics are crucial, don't overlook functionality. Ensure your booth is designed for ease of navigation, with clearly marked areas for product displays, demos, and meeting spaces. Consider the flow of foot traffic and avoid any potential bottlenecks.

8. Incorporate Social Media Leverage the power of social media to amplify your tradeshow presence. Create a unique hashtag for your booth and encourage visitors to share their experience online. Offer incentives, like giveaways or exclusive content, for those who participate, expanding your brand's reach beyond the physical event.

9. Train Your Booth Staff Even the most impressive booth design can fall short without a well-trained booth staff. Provide your team with comprehensive training on your products, services, and key talking points. Friendly, knowledgeable, and approachable staff can make a significant difference in engaging visitors and converting leads.

10. Follow Up After the Event The tradeshow doesn't end when the event does. Have a post-show follow-up plan in place to nurture leads and capitalize on the connections made during the event. Reach out to visitors who expressed interest in your products or services, and ensure they receive the information they need promptly.
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In conclusion, creating a remarkable booth design is a combination of art, strategy, and execution. By defining your objectives, knowing your audience, emphasizing brand identity, and incorporating interactive elements, you can make your booth a must-visit destination at any tradeshow. Remember to prioritize functionality, utilize technology to your advantage, and make the most of social media to expand your reach. With a well-trained booth staff and a robust post-show follow-up plan, your tradeshow experience is sure to be a resounding success. So, put your best foot forward, and watch your brand shine amidst the tradeshow hustle and bustle.