August 2026

A massive curved LED wall running a white diagonal stripe test pattern, filling the full frame, visibly bowing left to right.

What Happens Before 150,000 Fans Walk Into a World Cup Event

Part 2 of 3 | Taking Shape ← Part 1: The Empty Floor  ·  Part 3: Vision Accomplished (coming soon) → There’s a moment in every large event build that nobody photographs. Not because it isn’t important — it’s arguably the most important moment of the entire production. But because it doesn’t look dramatic. No...

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